Transformasi Pendakwah Menjadi Microcelebrity: Studi Kasus Gus Kautsar Ploso Kediri di Media Sosial

https://doi.org/10.52593/mtq.06.1.02

Authors

  • Rofii Mashudi Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
  • Khalimatu Nisa Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia

Keywords:

Transformasi, Pendakwah Microcelebrity, Gus Kautsar

Abstract

This research examines the transformation of Gus Kautsar Ploso Kediri from a traditional preacher to a microcelebrity figure through social media. Using qualitative methods and a case study approach, this study analyzes the transformation process, preaching strategies, and the impact of social media on preaching patterns and community acceptance. The main findings show that Gus Kautsar's popularity is not built through deliberate branding but results from the community's appreciation of the values of the da'wah he conveys. His relaxed, relevant, and spiritual delivery style makes him a respected role model. In addition, the role of the media team of Pondok Pesantren Al-Falah Ploso Kediri is very significant in documenting and publicizing his lectures. The community's support, which actively shares the content on various social media platforms, also expands the reach of Gus Kautsar's preaching. This phenomenon confirms that microcelebrity in the context of da'wah can form organically, supported by sincerity and dedication in conveying religious teachings. This research provides new insights into how social media can help the transformation of da'wah in the digital age while highlighting the importance of maintaining the authenticity and essence of religious messages amid the demands of social media.

References

Abdurahman, A. I., & Aulia, R. (2020). FENOMENA MIKRO-SELEBRITI DI MEDIA SOSIAL (STUDI ETNOGRAFI VIRTUAL VIDEO VIRAL AKUN @HELENJUNET TANGGAL 22 MARET 2019 PADA PENGGUNA INSTAGRAM). DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah, 7(1), 1–14. https://doi.org/10.33592/dk.v7i1.578

Annisa, F. (2018). Hijrah Milenial: Antara Kesalehan dan Populism. MAARIF, 13(1), 38–54. https://doi.org/10.47651/mrf.v13i1.11

Fadhilah, A. N. N., & Kusuma, R. S. (t.t.). STRATEGI SELF-PROMOTION CONTENT CREATOR DALAM MENGELOLA MANAJEMEN KESAN DI INSTAGRAM(STUDI KASUS AKUN @NEYRIZHA).

Hakiki, R. (t.t.). Skripsi Diajukan untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Komunikasi Islam (S.Kom.I.).

Hakim, R. R. R. (2019). TANTANGAN DAKWAH DALAM MEDIA TEKNOLOGI KOMUNIKASI DI ERA GLOBALISASI. Jurnal Ilmu Dakwah, 38(1), 143. https://doi.org/10.21580/jid.v38.1.3974

Halim, S. (t.t.). PENGARUH TEKNOLOGI KOMUNIKASI TERHADAP PERKEMBANGAN DAKWAH “TANTANGAN DAN MANFAAT.”

Hikmah, A. (t.t.). Tantangan Dakwah Dalam Arus PerJkurenmalbDaankgwaanh dan Ilmu Media Sosial.

Kadri, W. N., & Fachruddin, A. (t.t.). Pemanfaatan Dimensi Siber Media dalam Membentuk Citra Keagamaan Selebriti Qari di TikTok.

MENGURAI TANTANGAN DAKWAH DI ERA TRANSISI (Refleksi Menyambut 1 Muharam 1446 H)—UIN Alauddin Makassar. (t.t.). Diambil 5 Desember 2024, dari https://uin-alauddin.ac.id/tulisan/detail/mengurai-tantangan-dakwah-di-era-transisi-refleksi-menyambut-1-muharam-1446-h-0724

Mohammad Jailani, M. J., & Waharjani, W. (2023). Eksplorasi Mubaligh Hijrah: Laboratorium Dai Muhammadiyah Dalam Mewujudkan Gerakan Moderasi Beragama Di Indonesia. Jurnal Perspektif, 16(2), 167–186. https://doi.org/10.53746/perspektif.v16i2.126

Muhaemin, E. (2017). Dakwah Digital Akademisi Dakwah. Ilmu Dakwah: Academic Journal for Homiletic Studies, 11(2), 341–356. https://doi.org/10.15575/idajhs.v11i2.1906

Muhammad Abdurrahman Kautsar. (2024). Dalam Wikipedia bahasa Indonesia, ensiklopedia bebas. https://id.wikipedia.org/w/index.php?title=Muhammad_Abdurrahman_Kautsar&oldid=26593952

Munir, M. (2019). Fenomena Dakwah Online dan Offline Ustadz Abdus Somad di Pondok Pesantren Al-Amien Prenduan Sumenep Madura. Islamic Management and Empowerment Journal, 1(1), 129. https://doi.org/10.18326/imej.v1i1.129-142

Pebriawati, T. W. (t.t.). Etika Komunikasi Islam Dalam Dakwah Koh Dennis Lim Di Media Sosial Tiktok.

Profil dan Biodata Gus Kautsar, Guru Gus Iqdam di Ponpes Ploso Kediri. (t.t.). Diambil 5 Desember 2024, dari https://www.suara.com/news/2023/08/31/144030/profil-dan-biodata-gus-kautsar-guru-gus-iqdam-di-ponpes-ploso-kediri#goog_rewarded

Profil Gus Kautsar, Ulama Tampan yang Trending X Usai Hadir di Acara Cak Imin. (t.t.). Jatim TIMES. Diambil 6 Desember 2024, dari https://jatimtimes.com/baca/305916/20240213/130300/profil-gus-kautsar-ulama-tampan-yang-trending-x-usai-hadir-di-acara-cak-imin

Prosperity gospel | Definition, Preachers, History, Theology, & Criticism | Britannica. (t.t.). Diambil 27 November 2024, dari https://www.britannica.com/topic/prosperity-gospel

Rahma, M. A., & Apriliani, N. (2024). TRANSFORMASI DAKWAH DI ERA MILENIAL : ANALISIS KONTEN LOGIN HABIB JA’FAR PADA CHANNEL YOU TUBE DEDDY CORBUZIER. 4(1).

Sadasri, L. M. (t.t.). SELEBRITI MIKRO DI MEDIA BARU KAJIAN PRESENTASI DIRI DALAM VLOG SELEBRITI MIKRO.

Samosir, K. M. R. (2024). Perbandingan Eksistensi Media Arus Utama Televisi dan Media Sosial Sebagai Sumber Berita Terpercaya di Jabodetabek.

Televangelism | Religious Broadcasting, Faith Healing, Charismatic Movements | Britannica. (t.t.-a). Diambil 5 Desember 2024, dari https://www.britannica.com/topic/televangelism

Televangelism | Religious Broadcasting, Faith Healing, Charismatic Movements | Britannica. (t.t.-b). Diambil 28 November 2024, dari https://www.britannica.com/topic/televangelism

Trisakti, F. A. (2022). Cyber-Da’wah: Narasi Konten Video Sebagai Metode Dakwah Non-Ulama Pada Media Sosial Tiktok. Idarotuna, 3(3), 258. https://doi.org/10.24014/idarotuna.v3i3.16645

Zida Zakiyatul Husna_02040720027 ok.pdf. (t.t.).

Published

2025-01-22

How to Cite

Mashudi, R., & Nisa, K. (2025). Transformasi Pendakwah Menjadi Microcelebrity: Studi Kasus Gus Kautsar Ploso Kediri di Media Sosial. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 6(1), 17–37. https://doi.org/10.52593/mtq.06.1.02