Strategi Dakwah di Era New Normal

  • Achmad Baidowi Sekolah Tinggi Ilmu Dakwah dan Komunikasi Al-Mardliyyah Pamekasan
  • Moh. Salehudin Sekolah Tinggi Ilmu Dakwah dan Komunikasi Al-Mardliyyah Pamekasan

Abstract

The Covid-19 pandemic requires a preacher to be more creative in making preaching strategies so that they can be used properly in the new normal era. Preaching strategy is a method used by preachers to broadcast the truth to all levels of society. The process of making preaching strategies is carried out in several stages, first, environmental analysis by analyzing the internal environment, namely the analysis of internal resources supporting the preaching process and analyzing the external environment, namely the analysis of problems that occur in the external environment of preaching, the second is formulating strategies, namely formulating various options of preaching strategies, third strategy selection, namely determining the strategy that will be used for preaching, the fourth strategy implementation, namely using the preaching strategy that has been selected, the fifth strategy evaluation is the activity of assessing the strategies that have been used. Preaching strategies in the new normal era can be carried out by the first method of the kinship approach (Fardhiyah), namely preaching activities carried out to family members (complying with health protocols). Both face-to-face strategies are carried out with two approaches, namely small-scale face-to-face, namely preaching activities carried out on a small number of preaching object (complying with health protocols) and large-scale face-to-face activities, namely preaching activities carried out on a relatively large number of preaching object (not recommended in the new normal era). The three strategies for utilizing social media are preaching activities carried out to avoid direct contact with preaching object and use social media such as WhatsApp, Instagram, zoom, and so on as the main means of conducting preaching.

Published
Jan 23, 2021
How to Cite
BAIDOWI, Achmad; SALEHUDIN, Moh.. Strategi Dakwah di Era New Normal. Muttaqien | Indonesian Journal of Multidiciplinary Islamic Studies, [S.l.], v. 2, n. 01, p. 70-86, jan. 2021. ISSN 2723-5963. Available at: <https://e-jurnal.staimuttaqien.ac.id/index.php/mtq/article/view/114>. Date accessed: 03 mar. 2021. doi: http://dx.doi.org/10.20213/mtq.02.1.04.