Strategi Komunikasi dan Dakwah Pada Kalangan Milenial di Era Modernisasi

  • Retna Dwi Estuningtyas Universitas Ibnu Chaldun Jakarta

Abstract

The development of dakwah in modern times is very rapid, experiencing many changes, especially in strategy. Communication and da'wah are two fields that cannot be separated from one another. The success of the da'wah movement is largely determined by the competence of a da’i. Discussing communication and da'wah to millennials is certainly something interesting, where it is known that millennials are people who always involve communication activities with the cyber world or they are more familiar with social media and anything that has a technological for information. The use of appropriate methods by utilizing social media certainly has to pay attention to many things, including the language of the media and the type of social media itself. Thus this preaching among millennials can achieve the expected results.

Published
Jan 23, 2021
How to Cite
ESTUNINGTYAS, Retna Dwi. Strategi Komunikasi dan Dakwah Pada Kalangan Milenial di Era Modernisasi. Muttaqien | Indonesian Journal of Multidiciplinary Islamic Studies, [S.l.], v. 2, n. 01, p. 58-69, jan. 2021. ISSN 2723-5963. Available at: <https://e-jurnal.staimuttaqien.ac.id/index.php/mtq/article/view/113>. Date accessed: 03 mar. 2021. doi: http://dx.doi.org/10.20213/mtq.02.1.05.