Pengaruh Pelayanan terhadap Kepuasan Pelanggan pada Angkringan Abah Agus Karawang

Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Pada Angkringan Abah Agus Karawang

https://doi.org/10.52593/mtq.02.2.05

Authors

  • Moch Agus Ariffianto Agus Sekolah Tinggi Ilmu Tarbiyah Rakeyan Santang Karawang, Indonesia
  • Rian Permana Suryadipraja Universitas Buana Perjuangan Karawang, Indonesia
  • Rohma Septiawati IAIN Laa Roiba Bogor, Indonesia
  • Arman Paramansyah IAIN Laa Roiba Bogor, Indonesia

Keywords:

Pelayana, Kualitas, Pelanggan, UMKM, Angkringan

Abstract

This study will discuss about the Angkringan service process on customer satisfaction. In line with this problem, this research was carried out using qualitative research with descriptive analysis methods, namely research by focusing on certain aspects and showing the relationship between various variables, then conducting descriptions to provide a clear picture. Based on the results of the analysis on Angkringan Abah Agus Karawang, it can be concluded that the value of the correlation coefficient between the two variables X and variable Y where the resulting value r = 0.51 has a strong enough relationship, and is based on the regression coefficient Y = 31.16 + 7.5 X, meaning that if the X value increases, the Y value will be even greater. This has been proven through the F test, where the F test results show that the F-count> F-table which in this study has been proven and acceptable. And customer satisfaction, has a positive and significant effect, it means that the two variables in this study are not the more dominant variables so that they are declared unproven and unacceptable. Based on these findings, Angkringan Abah Agus Karawang suggested the need to improve the quality of services provided as a stimulus to increase customer satisfaction of angkringan and to get the expected customer satisfaction. There is also a need for a periodic assessment process for the services provided as a measure of appropriate satisfaction for customers.

Author Biography

Moch Agus Ariffianto Agus, Sekolah Tinggi Ilmu Tarbiyah Rakeyan Santang Karawang, Indonesia

https://drive.google.com/file/d/1T_htrj1Eg58LAUAYf6XI3g_pHF35q3G9/view?usp=sharing

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Published

2021-07-31

How to Cite

Agus, M. A. A., Suryadipraja, R. P. ., Septiawati, R., & Paramansyah, A. . (2021). Pengaruh Pelayanan terhadap Kepuasan Pelanggan pada Angkringan Abah Agus Karawang: Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Pada Angkringan Abah Agus Karawang. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 2(2), 155–175. https://doi.org/10.52593/mtq.02.2.05

Issue

Vol. 2 No. 2 (2021): Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies

Section

Articles
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