Creation of Da'wah Message Management in Online Media

Abstract

Da'wah currently can no longer be done simply, and the da'wah actors must be able to create and manage their da'wah messages so that their da'wah messages can be of interest to their da'wah objects. Online media are da'wah media with strong penetration capabilities and high actuality advantages in attracting the object of their da'wah. The purpose of this study was to find out how the objective reality, symbolic reality, and subjective reality of the Buya Yahya Da'wah Team at the Al Bahjah Da'wah Council. This type of research is qualitative research with a case study method, the data obtained through observation, interviews and documentation. Data analysis was carried out by categorizing and reducing data, grouping data in the form of narration, data interpretation, drawing conclusions and verifying the results of data analysis. The conclusions of this study are 1) The objective reality of Buya Yahya's da'wah team at the Al Bahjah Da'wah Council, which is based on the construction of an objective reality that is following the facts, and the da'wah message presented using online media is based on a breakthrough by a cadre of preachers who have multi-skill abilities. In both technology and economics. 2) The symbolic reality of Buya Yahya's da'wah team at the Al Bahjah Da'wah Council is based on indicators of the creation of da'wah message management in online media. 3) The subjective reality of Buya Yahya's da'wah team at the Al Bahjah Da'wah Council lies in creating the management of da'wah messages in online media which is carried out systematically.